AYBL x Peoplevox WMS

We were commissioned by our longtime agency partners at Wooshii to produce a cinematic case study video for Canadian tech company Descartes Systems Group.

The piece focused on renowned sports apparel brand ABYL, one of Descartes’ key clients, and how the utilisation of Peoplevox has helped elevate and streamline their workflows.

Our goal was to take the audience on an inspiring journey, showcasing how ABYL evolved from a simple idea in a bedroom, armed with just a laptop, to becoming a powerhouse in the sports apparel sector with the help of Descartes’ streamlined shipping and logistics software, ensuring seamless delivery to their customers.

We aimed to deviate from typical corporate case study tropes and approach this content as a unique and cinematic piece.

We utilised low-angle and wide symmetrical shots for interviews, moving away from the standard wide/close-up pairing common in most talking head pieces. For b-roll, we leaned heavily into tracking shots, seamlessly transitioning between establishing cutaways and intimate close-ups, providing viewers with an insider’s view of the action-packed day-to-day operations at ABYL’s massive production warehouse.

We also used our 360 camera to capture unique point-of-view shots. This innovative tool allowed us to document ABYL’s production line like never before, attaching the camera to moving trolleys and packages to provide a thrilling and immersive perspective.

Given ABYL’s busy schedule, we knew we had to maximise our shooting time. To achieve this, we divided into two dedicated units. One unit focused on using the 360 camera to capture the intricate workings of the production line, while the other unit concentrated on capturing cinematic shots to add grandeur to the final product.

To fulfil the brief effectively, it was essential to produce a high-tempo, high-energy edit with unique and bespoke graphical elements.

We relied heavily on movement to drive cuts, incorporating 360 point-of-view shots to punctuate sections and add a distinct perspective where relevant. This syncopation provided a unique viewpoint compared to scenes that typically depend on gimbal, slider, and static tripod shots.

We also created distinctive graphical elements to enhance the stylised nature of the film. This included a moving sketchbook-style canvas with polaroid-style photographs, hand-drawn 2D animated text elements, and an assortment of film burn and grain overlays and textures.

The collaboration between Ether/Awe, Wooshii, and Descartes was exceptional, marked by a continuous exchange of suggestions and ideas.

This collaborative synergy resulted in a truly unique video, showcasing outstanding production value that shines through in the final project.