We produced this piece for our friends at Sponge Marketing and Bike Channel UK back in 2016.

Sponge Marketing teamed up with Pon Bicycle Group and Dutch Media Partner Media Monks to deliver the UK element of the Focus Challenge, a competition where six riders were invited to choose a challenge they would like to tackle on a choice of FOCUS Bikes across the different riding disciplines; mountain biking, road cycling and triathlon.

The full 30 minute piece was broadcast on Bike Channel UK in the winter of 2016.