Client
Agency
Wooshii
Content Type
Campaign Video
Released
2023
The Brief
We were commissioned by Wooshii to produce a sixty-second campaign video promoting Twitch’s new brand partnership with Sony Pictures.
The campaign utilized popular Twitch streamers from across the globe to promote three of Sony’s biggest films: Spider-Man: Across the Spider-Verse, The Equalizer 3, and Gran Turismo. Our task was to create a video that showcased the excitement and engagement the campaign achieved across the Twitch platform.
The Edit
We were tasked with creating a sixty-second sizzle reel from over twelve hours of live stream footage and hundreds of user comments.
We chose a broad range of clips from various international Twitch streamers to effectively convey the campaign’s extensive reach. Each moment captured reflected an emotional experience tied to the campaign, from Formula 1 tourism experiences to subscriber donations.
The Results
This was another successful collaboration between Ether/Awe and Wooshii.
We achieved the dynamic, high-energy tone that Twitch desired while incorporating key messaging and emphasising the campaign’s wide reach.
